Networking Your Home Business within Circles of Influence
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-17846
When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.
The best place for your business to be positioned is to be the business on the tips of the tongues of the people asked to make the referral.
THE 300 RULE
Preachers, funeral directors and people in a few other
professions have learned "the 300 rule" through their own
personal experience.
"The 300 rule" states that the average person knows 300 people on a friendly level. Wedding planners tend to make reservations for 300 guests. Funeral directors tend to need to make room for 300 mourners. You get the idea.
DOODLING WITH CIRCLES OF INFLUENCE
Imagine your circle of friends, family and acquaintances, a.k.a. your circle of influence. Now, draw your circle of influence as a circle on a blank piece of paper.
Next, contemplate the people in your parents' circle of
influence. Some people who know your parents also know you. Therefore, you will share some influence with the people your folks know. Now draw your parents' circle of influence on your piece of paper.
Your circle and your parents' circle will intersect in one area,
although the larger majority of the two circles will not
intersect. If you are like most people, the two circles on your page at this point looks very similar to the MasterCard logo.
Now imagine drawing a page full of intersecting circles, each
circle representing the circle of influence of the people who
are within your own circle of influence. Imagine trying to
encapsulate an accurate rendering of where your circle and the circle of your friends will actually intersect.
Some circles will share a large area of space, while others will barely cover one another.
Actually, you can only imagine at this point what your piece of paper will look like. The actual layout of the circles imagined in this analogy is simply too overwhelming for the mind to comprehend.
THE BIG PICTURE
300 multiplied by 300 equals 90,000. By using the analogy of doodles in the previous section, the average person can actually network with up to 90,000 people! Even factoring in the overlap, one can still probably network with 50,000 people through their own circle of influence!
Simply amazing, isn't it?
HERE IS THE SECRET TO YOUR SUCCESS
There are 300 people on this planet whom you have a reasonable amount of influence. Take advantage of this fact. Make darn sure that every person within your own circle of influence KNOWS that you are in business for yourself, and make sure they understand what your business offers.
When your friend is asked to make a referral, they will
recommend you.
PASSIVE VERSUS ACTIVE REFERRAL NETWORKING
When people ask your friends for a referral and your friend
mentions your business, that is passive referral networking.
Active referral networking is when you can get your friends go directly to their friends and say "Hey, I have a friend who just started a business. If you are in need of what he offers or you know someone who will need his services, would you please give my friend a call or make the referral to his business?"
If you can get even a portion of the people in your own circle of influence to actively refer your business, then you have built the foundation to build an advertising campaign even more effective than the average local television advertising campaign.
Think about that for a moment.
Most people only dream of reaching 50,000 potential customers with their television advertising dollars. You now have the knowledge to reach 50,000 people without spending a single penny.
Saturday, December 1, 2007
Monday, November 26, 2007
How You Can Take Advantage Of Newspaper Classified Advertising
How You Can Take Advantage Of Newspaper Classified AdvertisingCopyright ©Damon Jennings
Newspaper classified advertising has a potential to be one of the best kinds of marketing for you and your business. If used correctly, it can help you with reaching a wide array of people while presenting you with a number of options. However, there is a right and wrong way to go about using newspaper classified advertising.
The first step to taking advantage of newspaper classified advertising is putting together a well developed advertising campaign plan. This includes what newspapers you might want to advertise in, what kinds of content you would like to include, and how much of a budget you are working with. To begin with the plan, you will probably want to gather classified advertising information and select the newspaper.
From there you can continue the planning process of how to target the right audience. You should know that at first it is best to use other classified advertising methods on top of newspaper classified advertising. You never want to rely on one advertising method unless you have had success with it before.
But for your newspaper classified advertisement, you have to try to clearly define all of the advantages that you want your consumer to incur in a short amount of space. This is where it is extremely important that you are creative and capable of saying a lot in as few of words as possible.
Sometimes the way to go in newspaper is to send out blind adz. What this entails is you enticing a consumer to find out more of the benefits you have to offer by following a web site link or phone call. Even then it is vital that you give them a reason to follow for more. Remember, there are hundreds of other ads that you have to compete with to grab the attention of the readers.
This fact alone can make or break your newspaper classified advertising campaign. It is absolutely essential that your ads stand out from the rest of the ads. You must put together a unique and enticing ad campaign that still delivers the main points. Sometimes you can get by with a unique ad that does not deliver much information; similar to a blind ad. But for the most part you want to include some benefits within your ad.
Newspaper classified advertising can be extremely beneficial to your business if you know how to use it right. This means putting together enticing ads that stand out from the rest and still deliver the message you want to get across. Take a look at some ads in the paper and see what stands out to you. This can help you put together an ad campaign that is sure to benefit you and your business.
Newspaper classified advertising has a potential to be one of the best kinds of marketing for you and your business. If used correctly, it can help you with reaching a wide array of people while presenting you with a number of options. However, there is a right and wrong way to go about using newspaper classified advertising.
The first step to taking advantage of newspaper classified advertising is putting together a well developed advertising campaign plan. This includes what newspapers you might want to advertise in, what kinds of content you would like to include, and how much of a budget you are working with. To begin with the plan, you will probably want to gather classified advertising information and select the newspaper.
From there you can continue the planning process of how to target the right audience. You should know that at first it is best to use other classified advertising methods on top of newspaper classified advertising. You never want to rely on one advertising method unless you have had success with it before.
But for your newspaper classified advertisement, you have to try to clearly define all of the advantages that you want your consumer to incur in a short amount of space. This is where it is extremely important that you are creative and capable of saying a lot in as few of words as possible.
Sometimes the way to go in newspaper is to send out blind adz. What this entails is you enticing a consumer to find out more of the benefits you have to offer by following a web site link or phone call. Even then it is vital that you give them a reason to follow for more. Remember, there are hundreds of other ads that you have to compete with to grab the attention of the readers.
This fact alone can make or break your newspaper classified advertising campaign. It is absolutely essential that your ads stand out from the rest of the ads. You must put together a unique and enticing ad campaign that still delivers the main points. Sometimes you can get by with a unique ad that does not deliver much information; similar to a blind ad. But for the most part you want to include some benefits within your ad.
Newspaper classified advertising can be extremely beneficial to your business if you know how to use it right. This means putting together enticing ads that stand out from the rest and still deliver the message you want to get across. Take a look at some ads in the paper and see what stands out to you. This can help you put together an ad campaign that is sure to benefit you and your business.
Tuesday, November 20, 2007
The Three Types Of MLM Lead Generation
The Three Types Of MLM Lead Generation Copyright ©Damon Jennings Work At Home Computer Based Business
There are a number of ways you can go about generating leads and several different kinds of MLM leads., But when it all comes together, there really is only three ways to go about MLM lead generation. The three types of lead generation on the internet are cold leads, luke warm leads, and warm leads. So what do these mean?
Cold leads are the leads that you are probably most familiar with. This kind of MLM lead generation involves you going to a search engine and typing in MLM leads. You will get over a million results for leads that you can purchase, old and new. The newer the leads are the more you can expect to pay. Regardless of how fresh the leads are, you should never pay more than a few cents to the dollar.
The benefit to cold leads is that you can order in a vast amount and quickly have hundreds of thousands of leads. The downside to cold leads is that there is no guarantee in the quality. Therefore, you could potentially spend a great deal of money on brand new leads and yet have little to no success at all.
The next kind of MLM lead Generation is luke warm leads. Luke warm leads are typically referred to as fresh or responsive leads on the internet. Similar to fresh cold leads, these are leads that are anywhere from a few hours old to 30 days old. The difference is that you may get a little more information with responsive leads thus giving you a better opportunity to have success.
One of the more successful types of luke warm leads is self generated leads. These are leads that you yourself generate by handing out business cards, having a lead capture page on your web page, or meeting people at a function. What you have to realize is that in order to convert these leads from prospects to customers, it is essential you get back to them as quickly as possible.
Lastly, warm leads consist of anyone you know by name. This may be relatives, neighbors, friends, or co-workers. Warm leads can be a great way for you to have success, but it can also be risky to approach people you know so well and try to sale them something. The key is to look at as you offering your family and friends something that can truly benefit them. If you believe in your business, then you should not be afraid to offer them such a great business proposition.
There is a wide assortment of leads, but they all fall into these three categories. When looking at different MLM lead generation techniques, take into consideration which kinds of leads you are going after. From there, you can determine which method would be best.
About the Author:
-----------------------------------------------------------------
To find the Best Home Computer Based Business Ideas and
Opportunities so you can Work at Home visit:MLM Lead Generation
-----------------------------------------------------------------
There are a number of ways you can go about generating leads and several different kinds of MLM leads., But when it all comes together, there really is only three ways to go about MLM lead generation. The three types of lead generation on the internet are cold leads, luke warm leads, and warm leads. So what do these mean?
Cold leads are the leads that you are probably most familiar with. This kind of MLM lead generation involves you going to a search engine and typing in MLM leads. You will get over a million results for leads that you can purchase, old and new. The newer the leads are the more you can expect to pay. Regardless of how fresh the leads are, you should never pay more than a few cents to the dollar.
The benefit to cold leads is that you can order in a vast amount and quickly have hundreds of thousands of leads. The downside to cold leads is that there is no guarantee in the quality. Therefore, you could potentially spend a great deal of money on brand new leads and yet have little to no success at all.
The next kind of MLM lead Generation is luke warm leads. Luke warm leads are typically referred to as fresh or responsive leads on the internet. Similar to fresh cold leads, these are leads that are anywhere from a few hours old to 30 days old. The difference is that you may get a little more information with responsive leads thus giving you a better opportunity to have success.
One of the more successful types of luke warm leads is self generated leads. These are leads that you yourself generate by handing out business cards, having a lead capture page on your web page, or meeting people at a function. What you have to realize is that in order to convert these leads from prospects to customers, it is essential you get back to them as quickly as possible.
Lastly, warm leads consist of anyone you know by name. This may be relatives, neighbors, friends, or co-workers. Warm leads can be a great way for you to have success, but it can also be risky to approach people you know so well and try to sale them something. The key is to look at as you offering your family and friends something that can truly benefit them. If you believe in your business, then you should not be afraid to offer them such a great business proposition.
There is a wide assortment of leads, but they all fall into these three categories. When looking at different MLM lead generation techniques, take into consideration which kinds of leads you are going after. From there, you can determine which method would be best.
About the Author:
-----------------------------------------------------------------
To find the Best Home Computer Based Business Ideas and
Opportunities so you can Work at Home visit:MLM Lead Generation
-----------------------------------------------------------------
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